How do I sell my work?
This is a question many beginning and advanced artists ask.
The number one thing you must understand is it’s all about people. You if don’t work with people very well, you will fail. If this is the case for you, than only way you will survive is to apply for grants, pray for a benefactor or find someone to support you in selling your work. A representative.
Just like the other options, finding a representative is easier said then done. Usually, a seasoned representative wants to see a track-record or a sure thing. Sometimes, they will take risks on artists that create unique and fresh offerings. But, this is rare.
An artists best bet is to learn how to work with people. I have no reservation sharing that I am one of those people that had to learn. I’ve always liked people, but, I’ve been very shy much of my life and I hate rejection.
The only way to work through the fear is to practice. Create photo cards with examples of your best work and go to events. You must learn how to ask good questions. Fortunately, you don’t have to learn too many questions, because the best questions set up other people to do all the talking. Then 90% of the time all you have to do is listen with a smile on your face.
How is this going to help me to sell my work?
Once you’ve learned that everyone’s favorite subject is themselves, learning to network becomes a breeze. You have only a few goals when talking with people. Make sure they have a card with your work, name and contact information. Share your brief story, the customers you are looking for and inquire about decision makers they may know.
There are many people who may be very interested in your work. But, not everyone is a decision maker. The person that actually makes the purchase is the decision maker. Often it’s not the first person you meet. But, the people you network with will often be your cheerleaders and sources of good information about the people you need to ultimately target.
One thing is for sure if you wish to sell your work. People will not come pounding on your door; you have to pound on there’s. Advertising can work. The internet is powerful, but it is still about people and many of the same above recommendations apply.
Selling your work is about being active in your community. Not hiding in the basement rubbing lotto tickets so someday you’ll have the money to properly promote yourself.
The time is now. Now is the time to go meet people. People are the answer to the question, “How do I sell my work?”
Rosh
